(YOUR WEEKLY NOTE FROM ANGELINE)

Hi Reader,

I've been thinking about something lately.

As a marketer for coaches, I work with incredibly self-aware people who have a deep understanding of their talents and strengths. They've done the work to understand what makes them tick (in a good way).

Yet when I speak with coaches who run their own businesses, here are the three things I see tripping them up most often:

1. Self-promotion
2. Marketing and selling
3. Charging what they're worth

This fascinates me because if we understand our strengths deeply, why do these things still get in the way? (Personally, I want to know too!)

What came to mind was a program I took part in 2 years ago—Positive Intelligence. It was where I first heard about Saboteurs and Sages, the negative and positive voices in our heads that influence our behaviors.

When I heard Dr. Cheryl Lovell had been using Positive Intelligence alongside CliftonStrengths®, I asked her to share more.

Here's what I learned from Dr. Cheryl:

1) Our awareness of talents and strengths doesn't automatically translate into action. Clients understand their strengths, but they often struggle with how to approach, deal with, or contain the negative expression of a strength. The result is that the overuse of a strength becomes a handicap or an inhibitor.

2) It can be hard to proactively control our more dominant talents. Clients are often great at identifying the overuse in retrospect, but lack a way to monitor and gauge their behavior proactively.

3) Sustainable behavior change requires mental fitness. Awareness (such as knowing our talents) only accounts for 20%, and the other 80% comes from building mental muscles.

This is where Positive Intelligence comes in.

Dr. Cheryl combines both approaches. She uses CliftonStrengths as the foundation to help individuals learn what's right with them. Then she adds PQ to refine their ability to effectively use those strengths.

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Here's how I see it:

CliftonStrengths helps us understand our talents and strengths.

Positive Intelligence helps us build mental fitness. It's like going to the gym for our brain: you build “muscles” that let you shift from Saboteur to Sage more quickly and reliably.

Reader, if you're a coach or speaker wanting to grow your business through speaking, think about which saboteur might be stopping you from putting yourself out there so you can be more visible, or what's holding you back from emailing and staying in touch with prospects.

Want to identify your saboteurs? Here are two assessments you can take:

👉 Positive Intelligence quotient (PQ)​

👉 The Saboteur Assessment​

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Connect with these coaches to learn more:

I want to introduce you to two coaches who are doing incredible work integrating CliftonStrengths with Positive Intelligence.

Dr. Cheryl Lovell has been my guide in understanding how these frameworks work together. Connect with her on LinkedIn.

Next, check out Katie Rocker’s "The Tune-In," a weekly newsletter with research-grounded reflections to help you lead from your strengths and silence your inner critics. Sign up here.

Calling all coaches who write newsletters

My #1 CliftonStrengths theme is Relator®. I love getting to know my readers at a deeper level, and I get genuinely giddy when coaches step up into the newsletter game.

I'm grateful you open my email week after week. So I want to return the favor by featuring newsletters from coaches in this community.

If you send a newsletter consistently, hit reply with:

• Your newsletter signup link
• A short description (one sentence is fine)

If you've already submitted, it'll be coming up soon. I'll feature selected newsletters in upcoming issues.

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December is upon us. What are you looking forward to the most? Hit reply and let me know!