Every week, I share one tip to help coaches and speakers go from invisible to in-demand. Learn how to capture leads and stay connected. ⏳️All it takes is 5 minutes.
I was AFRAID of disappointing you
Published about 2 months ago • 6 min read
THE STRENGTHS LETTER
(YOUR WEEKLY NOTE FROM ANGELINE)
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Hello Reader,
If you're new here, welcome! In this newsletter, I help coaches and speakers who use speaking engagements create email systems for nurturing leads and turning audiences into clients.
Here's what we're covering today:
The real reason I delayed starting my own newsletter (and why I finally did)
Let's talk talents for a minute
What I was really afraid of
When I started my business, I loved the idea of sending a newsletter. I love sharing information, so that felt like the perfect avenue. But for more than a year, I didn't send a single one.
I told myself I needed to pick the right theme for my newsletter. Do I write about CliftonStrengths? Or Educational Emails? Or solo-biz experience?
I was seeking the elusive "right answer".
Those were surface area conundrums, but there was a deeper fear underneath.
Not fear of writing. Not fear of having nothing to say. It's fear of disappointing people.
I had this list of people—people I respected, people who believed in me—and I'd built up these expectations in my head about what they thought I should be. What they expected from me.
And because relationship is so important to me (hello, Relator #1), and because I didn't want to let them down, I just... didn't start.
Better to send nothing than send something that doesn't meet their expectations, right?
Wrong! (I'm even feeling ridiculous now as I explain this.)
I was trying to perform what I thought they expected me to perform. The expectations weren't even real—they were all in my head.
That is what I had to let go: what I thought other people thought of me. 🤯
I had to care more about actually connecting with people on my email list. And less about living up to imaginary standards.
Letting go to make space for new things
Once I let go of those imaginary expectations, I leaned into something else: my curiosity and love of learning.
I got curious about what might resonate with people. I gave myself permission to experiment. It's not like anyone is paying for my newsletter. They're either reading it or they're not, and that's okay.
That reframe—from "I have to be perfect" to "I get to experiment"—meant I got to release all the tension from imaginary expectations and have fun with it.
And here's what keeps me going now:
Internal motivator #1: Writing frequently improves my thinking. It forces me to articulate my thoughts clearly. Going from less skilled to more skilled in my writing? That's fulfilling to me. (Learner®)
Internal motivator #2: I know I'm doing something to keep the relationship growing. I can't talk to ALL my subscribers all the time. But I can send them a helpful note every week. (Relator®)
That's what I like to think my newsletter does. Me sharing useful stuff with my friends and connections. Not because I think they expect me to, but because I want to.
If you're stuck where I was
Maybe you've been thinking about starting a newsletter for months. Maybe you've got ideas but haven't sent anything.
Let me share some of the patterns I've seen:
If you have a drive for excellence and have a hard time being "bad" at something →
Instead of aiming your drive for excellence toward your newsletter, re-aim it toward elevating your relationships rom good to great.
If you're wired to research and read all the how-tos before you start →
You won't learn paragraph flow, opening hooks, or subject lines from reading. You learn by writing.
If relationships matter deeply to you, and you think "I don't want to clog up their inbox" →
Not sharing how people can work with you isn't preserving the relationship—it's degrading it. Clarity about your services IS part of serving the relationship. (check out my LinkedIn post)
• ❣️ • ❣️ •
If you’re done with waiting, I'm running a workshop in February.
My Build Your First Newsletter Workshop runs February 17 and 19 (two 60-minute live sessions). It's designed for coaches and speakers who want to stay connected with their audience without the stress of figuring it all out alone.
Here's what we'll cover:
Setting up your email platform (Kit)
Creating your first newsletter template
Writing your first welcome email
Framework and templates for future posts
One of my past participants said this:
"From start to finish, Angeline masterfully broke down complex strategies into actionable steps, leaving me feeling empowered, inspired, and ready to take immediate action. Her ability to simplify intricate concepts while making the learning process engaging and fun is truly a gift."
That's exactly what this workshop does. It removes the friction so you can focus on what matters—connecting with your audience.
P.P.S. For the 12 that joined the waitlist, thank you! I'll be sharing details very soon!
• ❣️ • ❣️ •
Let's talk talents for a minute
Our talents, our natural tendencies, like being driven by excellence, curiosity, or relationship—they can be our allies. But they can also get in our way when we don't channel them in a direction that serves us.
When mine get in my way, they look like:
🛑 Valuing relationship → worrying about imaginary expectations 🛑 Loving to learn → needing to master everything before starting 🛑 Thinking deeply → analysis paralysis
Once I recognized what was happening, I could redirect those talents:
💚 Valuing relationship → maintaining connection through consistent emails 💚 Loving to learn → treating each newsletter as an experiment 💚 Thinking deeply → improving my thinking through writing
Reframe: the skill of thinking differently
❓Here's the question for you: What talents of yours might be getting in your way right now? And how could you redirect them to work for you instead of against you? Please please please reply and let me know!
I'm opening up a couple of (free) 30-minute spots open in Feb if you need help figuring out the answers for yourself → https://amplifysoon.com/30min
Three ways we can work together:
Newsletter ghostwriting – I write your weekly or monthly newsletter in your voice. You share ideas, I handle everything else (strategy, writing, scheduling). Perfect if you have tons of ideas but translating them into consistent emails feels impossible.
Educational email series – I turn your workshop or program into a 5-email nurture series that educates leads and moves them toward booking with you. One-time deliverable that works for you forever.
Newsletter setup workshop – I set up your entire email system (platform, templates, welcome sequence, first month of content), then hand you the keys. You own it, you run it.
P.S. Don't snooze on starting your own Newsletter, join my workshop waitlist (I'm going to close it next week.)
P.P.S. Reply and let me what you think gets in your way of writing your newsletter. Maybe together we can find a reframe that gets you unstuck!
Bye bye January and hello February!
Till next week!
May your strengths be with you always,
Angeline Soon
I help coaches and speakers turn applause into leads. Email marketer | CliftonStrengths Coach | IT project management.
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The Strengths Letter
a weekly note from Angeline Soon
Every week, I share one tip to help coaches and speakers go from invisible to in-demand. Learn how to capture leads and stay connected. ⏳️All it takes is 5 minutes.