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The Strengths Letter

5-minute outline method that SPEEDS UP everything I write


THE STRENGTHS LETTER

(YOUR WEEKLY NOTE FROM ANGELINE)


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Hi Reader!

If you're new here, welcome! Every Sunday, I send this newsletter to help coaches and speakers create email systems, so they can nurture leads and turn audiences into clients.

Here's what we're covering today

  1. My behind-the-scene writing process using outlines
  2. "Build your first newsletter" workshop waitlist open

✏️ • ✏️ • ✏️

Two weeks ago on LinkedIn, I shared a tip on how to write faster→Start with an outline.

A few people asked: "Well, how exactly do you outline?"

If you're a coach or speaker who needs to show up consistently, but writing your LinkedIn posts or newsletter feels like it takes forever…

I want to tell you about a method I use: Outlining. Outlines give your writing scaffolding that you can expand section by section.

If you want to see this in action, read on to see how I use the outline method to write a recent LinkedIn post:

Draft 1: The 5-minute scaffolding

I picked an idea—“ideating vs. writing”—from my idea bank in Notion app, and give it a 1/3/1 outline:

1️⃣ One declarative sentence.

3️⃣ Three supporting bullets.

1️⃣ One conclusion sentence.

👇🏼 See it in action:

Creating the outline:

[one declarative sentence] Writing tip: separate ideating and writing

[three supporting bullets] Reasons why:

  1. Ideating requires expansive thinking
  2. Writing distills down the idea
  3. Doing both at once is counterproductive

[one conclusion sentence] Summary: try capturing ideas all week. don’t try to think of new ideas when writing. pick from your idea bank.

This is the scaffolding. See how simple that was? One sentence, three bullets, one conclusion. Takes maybe 5 minutes. Now I have structure. I'm not writing from blank page, I’m building on the outline.

Draft 2: Expanding the outline

Next, I work on expanding the outline into short sentences (my preferred writing style). I also add the call-to-action, and this is something I’ll iterate on.

👇🏼 See it in action:

Building on the outline from Draft 1:

[Declarative sentence] One writing habit I learned is to separate ideating and writing.

[Bullet #1] Ideating is an exercise in expanding the thinking, it is a divergent process

[Bullet #2] Writing, on the other hand, is about whittling down to the core of the message, it is a convergent process.

[Bullet #3] When you do both at once, your thinking has to go between expanding and contracting in minutes or seconds, and this back and forth means it takes longer to write a post.

Where do you capture your writing ideas?

  1. Paper pads, notebooks
  2. Digital note apps
  3. Voice apps

CTA: I’m 1 & 2 but I’ve been keen to try using my voice apps. Let me know your answer(s) in the comment section:

After I expand the outline, I wanted an analogy that describes “expanding and contracting”, so I asked Claude AI to give me 3-5 examples. We bantered until I found an analogy I liked.

Draft 3: Add accent piece(s)

In this iteration, I incorporated the camera analogy into my draft. At this point, the writing is 99% done.

👇🏼 Here’s the middle section where I expanded with the analogy:

Building on the outline from Draft 1:

...

[Point #1] Ideating is divergent thinking. You're exploring, expanding, brainstorming. Your brain is in "what if?" mode.

[Point #2] Writing is convergent thinking. You're narrowing, editing, distilling. Your brain is in "what's the point?" mode.

[Point #3 + Analogy] When you try to do both at once, it's like zooming in and zooming out on a camera every few seconds. You never get a clear shot.

Your brain switches between expanding and contracting constantly. You're working twice as hard to get half as far.

[Conclusion] It's called context switching, and that's why a single 250-word post can take an hour to write when it should take 15 minutes.

...

The analogy strengthens the point. I'm happy with it, so I'm ready to wrap up this post.

Final version: Ready to ship

For the final check, I give Claude AI my entire post, and ask for spelling and grammar checks without changing the sentences. I also ask for readability grade (my aim is between 6-8 grade—plain English levels.)

At this stage, I started thinking about the image or photo I want to use for this post. Once I had that selected, I then schedule the post in LinkedIn.

Tip: Did you know you can schedule a post on LinkedIn?

Ta da! Here's the screen shot of the final post that went live last week.

So now you see my full process from idea to finished post!

Summary:

This is the process I use 90% of the time. Why? Because the outline removes the hardest part—figuring out what to say while you're trying to say it.

With an outline, you're never starting from scratch. You're building section by section using the scaffolding.

Here’s how to try this yourself:

If you're a coach or speaker wanting to write faster and more consistently, try this:

  1. Pick one idea from your idea bank (or jot down one idea right now)
  2. Give it the 1/3/1 outline: one sentence, three bullets, one conclusion
  3. Set a timer for 20 minutes and expand each bullet into 2-3 sentences
  4. You now have a draft. Polish from there.

The outline method removes two problems: the “what do I write about” paralysis and those long rambling sentences that go nowhere.

Bonus: I've prepared five 1/3/1 templates to get you started→grab them here!

Take these for a test drive, then tag me in your LinkedIn post or forward me your newsletter when you use this!

✏️ • ✏️ • ✏️

Let’s talk newsletters for a minute

I use this outline method for both my LinkedIn posts and my newsletter. In fact, that's how I write these emails to you every week.

Speaking of newsletters—if you're ready to have a dedicated space to share your ideas with your audience, this is a great way to do that. And if you've been thinking about starting a newsletter but keep putting it off because the tech feels overwhelming, I have something for you.

I'm running my Build Your First Newsletter workshop on Tuesday February 17 and Thursday February 19 (two 60-minute sessions). It's designed for coaches and speakers who want to stay connected with their audience without the stress of figuring it all out alone.

Here's what we'll cover:

  • Setting up your email platform (Kit)
  • Creating your first newsletter template
  • Writing your first welcome email
  • Framework and templates for future posts

Plus 4 follow-up Sprint Clinics where we fine-tune your setup and troubleshoot any questions.

One of my past participants said this:

"Your workshop DRAMATICALLY reduced the friction I felt. You sent easy-to-follow notes before the workshop, created a Google doc with all the steps so I didn't have to take notes, and followed up with 4 Sprint Clinics to fine-tune everything. This honestly felt like a huge bonus that went far beyond what I paid for!" ~ Brian

That's exactly what this workshop does. It removes the friction so you can focus on what matters—connecting with your audience.

Enrollment opens soon. Join the waitlist now for the best price—not shared anywhere else. Workshop limited to 6 spots.

Join the waitlist herehttps://amplifysoon.kit.com/2026workshoplist

❄️ • ❄️ • ❄️

For my readers in the path of the U.S. winter storm, I hope you stay safe and stay warm. Till next week!

May your strengths be with you always,

Angeline Soon

I help coaches and speakers turn applause into leads.
Email marketer | CliftonStrengths Coach | IT project management.

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The Strengths Letter

Every week, I share one tip to help coaches and speakers go from invisible to in-demand. Learn how to capture leads and stay connected. ⏳️All it takes is 5 minutes.

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